In case you are an old veteran in the world of business chances are you are highly accustomed to the concept of yellow pages and may be you have posted in yellow pages a number of times. But in case you are a millennial entrepreneur looking to sail your start-up chances are that you might not have even heard of yellow pages bar posting them. However if you are thinking that in this age of clicks and feeds the importance of premium at posting sites are lost then you are wrong as recent survey reports on people hitting popular directory based yellow pages in times of need is still popular. So if you are missing out on yellow pages advertisement then it’s high time to rethink now.
What are the advantages of yellow pages posting?
- Targeted
As mentioned already above yellow pages are highly targeted form of platform. Each ad posted there falls under some specific categories making them a ready pick for customers who are viewing them.
- Round the clock service
Yellow pages acts as a round-the-clock marketing partner. Compared to advertisements posted on print or digital media where the papers are discarded after the said date or in digital media where ads are posted on a stipulated time slot in yellow pages customers can always check your company.
- Effective
Yellow pages forms a very effective way of channelizing leads. You can always jot down the important leads generated from the leading websites and subsequently backtrack to the original leads.
- Geographic advantages
Most of the leading yellow pages website are still classified on the basis of geographic sections. For instance many a times leading yellow page directories are incredibly localised. Sometimes different directory books are published with respect to different geographical locations as a part of customisation process
How to list up in leading Yellow Pages?
Here are the steps on how to list your business on popular yellow page sites
- Check site popularity
As yellow pages serves as a leading form of marketing make sure the site you are choosing to list up your business has a global reach. Sites with high organic traffic has a tendency of landing up when search engine optimizes results. Thus sites with lead rankings will always generate more traffics
- Check for existing lists
Sometimes the popular directories posts links to businesses which are popular based on public records. So run a check to see whether your site is already posted or not
- Free or paid
Some yellow pages company are free of cost while other are paid. So make sure you have a proper idea of that directory’s monetary policy.
- Know the guidelines
As all sites have their own set of regulations it’s better to know completely what policies you site of preference has.
- And finally post your link along with a meta description of business
To wrap
The importance of yellow pages in this era of clicks are still the same. So choose sites with high rankings and global audience reach, read their guidelines completely and list your business for an increased return.