Advertising for sports betting peaks at major sporting events. The Football World Cup is an absolute outlier with huge spikes in turnover. In addition to a pleasant pastime, sports betting is also a form of gambling that can lead to problematic gambling. Sports betting has risen sharply in recent years. In 2016, no fewer than 342,000 adults played 먹튀 sports bets. There is also more money going on in the gambling sector. Since the end of May, the number of new registrations on gambling websites has more than quadrupled, from an average of just under 2,000 to more than 9,000 a day. This is according to figures from the Gaming Commission that they announced this week.
Tension and excitement
However, participating in sports betting is not without risks. Recent research in Belgium shows that 18% of people participating in sports betting are risky. The excitement and excitement of profit or loss make betting attractive for many people, but also risky. The longer and more often they play, the greater the risks. In the long run, that kick can become more important than the profit or loss. People lose themselves in the game and also spend a lot of time on it. Moreover, financial problems cannot be ignored. This can cause problems at work, at school and in the family.
Young men in particular are at risk
Men and women bet in a different way. For example, men prefer gambling games such as poker and sports betting. The VAD student survey 2015-2016 also shows that, despite the age limit of 18 years, 23% of 16-17-year-old boys ever participated in sports betting. 15% of this group gambled on sports betting last year. Here too, sports betting is more popular with boys than with girls. The 2017 VAD student survey shows that one in ten of the male students (18-26 years old) participated in sports betting in the past year. That is why the campaign focuses primarily on boys and men aged 16 to 34 who are interested in sports.
Football knowledge is not crucial
The campaign, ‘Always prize’, responds to the misconception that the more you know about football, the better you can predict the outcome and thus win. The campaign wants to go against the image spread by the advertising that betting on sports competitions is a ‘normal activity’, which is equal to cash gain. The gambling industry reinforces this image by sponsoring professional sports and providing abundant advertising at sports locations and during sports broadcasts.
Bet now, win now
After all, betting on sports games is the most popular form of online gambling. You will also find a lot of tips to keep it fun. Focus on football and the pleasure of watching the match with friends. Pronostics are part of this. But see it as a relaxation and not as a way to make money quickly.
