The development of successful strategic marketing programs to commercially market new technology is a challenge. It requires the incorporation of good strategic thinking and Your Strategic Thinking Business Coach offers ten (10) strategic actions for you to take to develop a successful strategic marketing program for the commercial marketing of your new technology.
Strategic Action #1: Use strategic thinking and planning and develop an overall marketing vision. Integrate this marketing vision into your business’s overall strategic plan and its vision, mission, guiding principles and goals.
Strategic Action #2: Develop a strategic Integrated Marketing Communications Plan for the commercial marketing of your new technology.
Strategic Action #3: Identify and define the goals and objectives with the critical success factors to reach the desired outcomes with measurable performance benchmarks.
Strategic Action #4: Identify and clearly define the marketing skills required to complete each task with special emphasis on specific industry knowledge, communication skills, presentations skills, interpersonal skills, technical knowledge, etiquette and social skills, networking skills, etc.
Strategic Action #5: Recruit and hire your marketing team members based upon experience, skill sets needed, availability, growth potential and opportunities and overall fit with other team members.
Strategic Action #6: Develop and assign marketing responsibilities and authority to marketing team members. Clearly define roles and responsibilities of each team member.
Strategic Action #7: Identify and clearly define the marketing resources available, which could include internal and external systems, personnel, consultants, coaches and mentors.
Strategic Action #8: Develop an efficient and effective marketing reporting system to monitor the progress and provide timely reports.
Strategic Action #9: Establish a sound system of accountability for all those involved in your strategic marketing effort.
Strategic Action #10: Create and foster an environment for an ongoing endeavor to identify new technologies for commercial marketing consideration.
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to strategically market and manage your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com
