Understand the Google Algorithm Updates for 2015

Google has released a series of 2015 google algorithm updates, some of which may impact your business. In particular, the “Mobilegeddon” update, which targets websites that do not adhere to mobile-friendly practices, may negatively affect your business. Meanwhile, the RankBrain update is the first to use machine learning to improve search results. This update is already making an impact on Google’s search results.

Although there was no official report about these updates, many SEO-related tools began noting changes in SERPs. This led many marketing experts to believe that the update was a Penguin update, but Google later explained that it was a core algorithm update. Nonetheless, many website owners were affected. As a result, it is important to understand the changes made in Google’s search engine algorithms.

In February, Google released two major algorithm updates. The first, the Panda update, affected around 1.2% of English queries. The update was created to combat low-quality websites that only focus on revenue and user experience. It also reduced the rankings of websites that violated quality guidelines. However, the updates have caused major fluctuations in search results.

The second, the Helpful content update, will impact websites that write articles with the intent of boosting their ranking in search engines. This new algorithm also targets low-quality and unoriginal content. Its effect on the content of content-marketing websites may be large. The update is also a refinement of the product review algorithm, released by Google in March 2021.

Another major update, the Google update, took place in March, focused on quality over quantity. This update rewarded websites with quality content and SEO-friendly material. Additionally, the redesign placed an emphasis on information that is attractive to the eye. As a consequence of this, there have been notable shifts in the positions of search results, which is excellent news for businesses.

The Core Update, which was the first of these significant updates, had the greatest impact on the YMYL category. This upgrade affects both search results and traffic for websites in the YMYL category. The update altered a great deal of information pertaining to on-page SEO and the credibility of the site. Additionally, it brought about modifications to the user interface. Google implements fresh improvements to its search engine on a daily basis in addition to rolling out hundreds of algorithm adjustments each year.

Google’s latest update, the Core Web Vitals, is also a major update that impacts the web. Because of this update, high-quality pages that load quickly and have content that does not change are given priority. It also offers three new metrics that are used to measure the page’s quality. The Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are some of the metrics that are included here.

Google has published numerous Core Updates in the past year. These are recommendations for enhancing search results, with the goal of providing information that is more pertinent to users’ queries. The most recent update, helpful content, is slated to be released on 25th August. It is expected to take two weeks to take effect. It is anticipated that your SEO performance would increase if you target websites containing content that is not useful.